Here is an excerpt from an interview with the CEO of Thomasville Furniture stating that his furniture is only "high end" in the mind of the consumer. He acknowedges that the quality of Thomasville Furniture is just consumer perception. So, I guess there is no need for us to say it.
Interview with Thomas G. Tilley, Jr.
CEO of Thomasville Furniture Industries, Inc.
Nov. 19, 2004, Thomasville, NC
Q: Would you agree that the acquisition of Thomasville by Furniture Brands
International (FBI) helped Thomasville to create a niche within the furniture
A: Thomasville is 100 years old, so the brand awareness was earned from about 50 years
of advertising in shelter magazines and TV. This has helped position the brand in the
consumers’ mind as being a premium brand, although we’re not what you call a high-end
line. The consumer perceives Thomasville to be “the good stuff.” So with FBI’s strategy
of building around brand names, Thomasville was a logical fit in 1993, when Armstrong
decided to exit the furniture industry. There were several people that negotiated in an
attempt to buy Thomasville and FBI won.